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User Friction

How often visitors encounter roadblocks across all your companions.

The User Friction card measures how often visitors run into problems during their conversations. It gives you a quick read on whether your companions are providing smooth experiences or creating frustration.

What you see

A donut chart splits all sessions into two segments:

SegmentWhat it means
Friction detectedSessions where the visitor hit some kind of roadblock — confusion, dead ends, repeated questions, or other signs of struggle.
Smooth sessionsSessions that flowed naturally without any detected issues.

The percentage and count for each segment are displayed alongside the chart.

What counts as friction

Friction is detected automatically by analyzing conversation patterns. Common signals include:

  • A visitor asking the same question multiple ways (they didn't get a good answer the first time)
  • Conversations that go in circles without reaching a resolution
  • Visitors expressing confusion or frustration
  • Dead-end responses where the companion couldn't help

What to do about it

  • A low friction percentage means your companions are well-trained and handling conversations smoothly.
  • A high friction percentage is a clear signal that something needs attention. Your companions may need better training material, improved conversation flows, or expanded knowledge bases.
  • Cross-reference with Resolution Rate and User Sentiment to get the full picture.

For friction data on a specific companion, visit Companion Insights.

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