Top Keywords

The Top Keywords card shows you the most common topics that come up in conversations with your companion. These are not just individual words -- they are meaningful topics extracted by AI from your conversations.

How it works

After each conversation, Aura's AI identifies the key topics discussed. These topics are then aggregated and ranked by how often they appear. The card displays them as horizontal bars, with the longest bar representing the most-discussed topic.

Each topic shows:

• The topic name (e.g., "pricing", "integration setup", "refund policy")
• The count -- how many conversations mentioned this topic
• A visual bar showing relative frequency compared to the top topic

How to use this

Keywords are one of the most actionable pieces of data in Insights. Here is how to make the most of them:

• Spot gaps in knowledge -- If a topic appears frequently but your companion has a low resolution rate, it probably means you need to add more resources or knowledge sections about that subject.
• Prioritize content -- The most popular topics tell you what visitors care about most. Make sure your companion's knowledge covers these areas thoroughly.
• Discover unexpected use cases -- Sometimes visitors ask about things you did not anticipate. Keywords help you spot these patterns so you can decide whether to expand your companion's scope or clarify its boundaries.
• Track changes over time -- Adjust the date range to compare topics across different periods. If a new topic suddenly appears, it might signal a trend or a recent change in your product or service.